Debbie Howard


Debbie has lived and worked in Japan for more than 30 years, where she founded Japan Market Resource Network (JMRN) in 1989, which merged with Carter Associates in 2012 to form CarterJMRN (

Debbie translates consumer research into clear strategic direction for global clients across a wide range of categories (including Age-Tech). She served as President and Chairman of the American Chamber of Commerce in Japan (ACCJ) from 2004–2007, and as President Emeritus (2008–present). Debbie is also a former caregiver on a mission to change the way the world looks at caregiving so the impacts are not so devastating. Her work focuses on providing companies with support programs for working caregivers to mitigate the related risks of absentee-ism, employee turnover, and extra healthcare costs. With the launch of Aging Matters International (AMI) and in 2016, Debbie brought her market research acumen to the world of caregiving. Her first book, The Caregiving Journey: Information. Guidance. Inspiration. (Flower of Life Press, 2018), supports individuals in going beyond logistics in managing their caregiving situations with ease and grace (

Her second book, The Caregiving Crisis: What It Costs Your Business and How to Fix It, is available from late February 2022, and helps companies with practical ways to support their employee caregivers.

Panel Presentation (2022) | Missing You: Resilience, Renewal and Rebuilding Intergenerational Contact Within Families

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