Philip Sugai


Dr Sugai joined the Global MBA faculty at Doshisha Business School as a full-time faculty member in September 2013. He currently teaches Marketing, eMarketing, Marketing Research, and Sustainable & Responsible Marketing. Dr Sugai is also a Visiting Professor at Stanford University, where he teaches an undergraduate course on Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr Sugai taught at the International University of Japan in Niigata from January 2002, where he also served as Associate Dean and Dean of the IUJ Business School for six years.

Dr Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons), and has published case studies on KITKAT Japan, Australia’s AGL, Hatsune Miku and Walt Disney Internet Group, all of which are available through the Harvard Business School Publishing case study portal. He received his doctorate from Waseda University’s Graduate School of Global Information and Telecommunications Studies, and his MBA in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze and Lightningcast, and currently serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.

Featured Presentation (2018) | Towards a Universal Standard of Value through Blockchain

Previous Presentations

Featured Presentation (2017) | Establishing a Value Mindset

Posted by IAFOR