Presentation Schedule
Cross-Analysis of MHealth Social Acceptance Among Youth: A Comparative Study Between Japan, China, and South Korea Using an Extended UTAUT (105506)
Tuesday, 24 March 2026 16:00
Session: Poster Session 3
Room: Orion Hall (5F)
Presentation Type: Poster Presentation
This study investigates the determinants of mobile health (mHealth) adoption among young adults in Japan, China, and South Korea, utilizing an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model. Despite geographic proximity, these nations exhibit distinct cultural adoption patterns. We analyzed survey data from university students in each country using structural equation modeling. The results revealed significant divergences: in Japan, adoption is primarily driven by performance and effort expectancies, highlighting a preference for utility and ease of use. In contrast, Chinese adoption is heavily influenced by social influence and trust, reflecting a collectivist orientation. Uniquely, South Korean adoption is significantly shaped by health consciousness, which acts as a strong antecedent to trust. Notably, perceived risk did not significantly hinder behavioral intention in any of the three countries. These findings underscore the necessity of culturally tailored strategies—emphasizing functionality in Japan, social credibility in China, and health awareness in South Korea—to promote mHealth diffusion.
Authors:
Itsuki Kageyama, Hoshi University, Japan
Hisashi Kaneda, Hoshi University, Japan
Karin Kurata, National Institute of Technology, Tsuruoka College, Japan
Hanlin Feng, Ritsumeikan University, Japan
Jianfei Cao, Ritsumeikan University, Japan
Yeongjoo Lim, Ritsumeikan University, Japan
Yoshiyuki Kobayashi, Hoshi University, Japan
Shuo Zhang, Harbin Institute of Technology, China
Tack Joong Kim, Yonsei University, South Korea
Xitong Guo, Harbin Institute of Technology, China
Ali Aboueldahab, University of Milan-Bicocca, Italy
Marco D'Addario, University of Milan-Bicocca, Italy
Patrizia Steca, University of Milan-Bicocca, Italy
Kota Kodama, Hoshi University, Japan
About the Presenter(s)
Dr. Itsuyuki Kageyama is currently a staff member in the Medical Data Science Laboratory at Hoshi University.
See this presentation on the full schedule – Tuesday Schedule
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