Digital technologies are vital for social connectivity, yet older adults in collectivist societies like China face a pronounced "participation divide". Dominant models such as the Technology Acceptance Model (TAM), which are grounded in individualistic assumptions, fail to adequately explain adaptation behaviors rooted in relational ethics. This study addresses this gap by examining how Confucian ethics—filial piety (Xiao), face (Mianzi), and harmony (Hexie)—reshape technology adaptation among older adults. We propose the Confucian SST-SOC Model of Technology Adaptation, integrating Socioemotional Selectivity Theory (SST) and Selection, Optimization, and Compensation (SOC) theory with Confucian principles to reframe cognitive and affective appraisals. A mixed-methods study with 343 older Chinese social media users revealed through structural equation modeling (CFI = .96, RMSEA = .05) that culturally reframed appraisals significantly predict four adaptation pathways: exploration to maximize benefits (EMSMB), exploitation to satisfy benefits (ESSMB), exploration to revert (ER), and avoidance (ASM). Thematic analysis of 287 open responses confirmed that behaviors are motivated by Xiao, Mianzi, and Hexie. Findings show technology adaptation operates as culturally embedded ethical practice rather than mere technical acquisition. The study offers a theoretical framework challenging universalist models and provides practical implications for culturally resonant gerontechnology design and policy.

Authors:
Jiawen Zhou, Shanghai International Studies University, China
Shiming Xu, Peking University HSBC Business School, China
Zaiyang Li, Shanghai International Studies University, China
Naiwen Zhang, Shanghai International Studies University, China
Yuanfei Zeng, Shanghai International Studies University, China

About the Presenter(s)
Jiawen Zhou is currently a lecturer at the School of Journalism and Communication, Shanghai International Studies University (SISU), China.

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