Rapid advances in generative artificial intelligence and digital platforms are reshaping how professionals communicate, learn and work in the semiconductor industry. This work examines how the E3 diploma (“English, Ethics and Employability in the Semiconductor Industry”) integrates innovative technologies to develop critical digital literacy, ethical awareness and communication skills among engineering students in Mexico. Focusing on the programme’s technology-rich modules, we describe a learning design that combines interactive platforms (Wooclap, Padlet, Wooflash, Miro), collaborative tools (Google Workspace, Trello, Notion) and AI-assisted applications (ChatGPT, Copilot, Claude, Elicit) within structured pre-class, in-class and post-class activities.
Examples include a digital body-language lab for online professionalism, a CSR simulator built in Canva, and an AI comparison lab in which students critically evaluate different large language models for tasks such as email drafting, summarising technical texts and brainstorming solutions to workplace dilemmas. Explicit attention is given to bias, hallucinations, data privacy and citation practices, encouraging students to use AI as a partner rather than an unquestioned authority.
Evidence from student reflections, classroom observations and collected artefacts suggests that participants move from an instrumental view of digital tools towards a more critical and reflective stance; they report greater confidence in choosing appropriate platforms, documenting their work and justifying when and how AI should be used. The paper offers design principles for incorporating emergent technologies into discipline-specific English-medium programmes while maintaining ethical and pedagogical rigour.

Authors:
Mariela Bravo-Sanchez, Universidad de Guadalajara, Mexico
Erick Cisneros-Lopez, Universidad de Guadalajara, Mexico
Sabrina Vega-Maldonado, Universidad de Guadalajara, Mexico
Marco Perez-Cisneros, Universidad de Guadalajara, Mexico
Amparo Gonzalez-Morales, Universidad Cultural Metropolitana, Mexico

About the Presenter(s)
As an Associate Professor at Universidad de Guadalajara (UDG), I specialize in X-ray photoelectron spectroscopy (XPS) for material surface characterization, with over 10 years of experience and a level I membership in the National System of Researchers (SNI).

Connect on Linkedin
https://www.linkedin.com/in/mariela-bravo-sanchez

Connect on ResearchGate
https://www.researchgate.net/profile/Mariela-Bravo-Sanchez

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